Why do I hear but not understand?

We hear with our ears, but we understand with our brain. Our brain makes sense of the noises we hear every day. So if you’re hearing people speak, but you’re not understanding what their saying, your brain, rather than your hearing, may be the culprit.

In a study published by the Journal of Neurophysiology titled “Effect of informational content of noise on speech representation in the aging midbrain and cortex,” researchers discovered that as we age, our brain’s ability to process and understand speech declines, even for those who have no hearing loss.

However, your hearing difficulties could also be caused by damaged hair cells inside your inner ear (cochlea). When damage occurs in the high-frequency areas of the cochlea, speech may sound garbled and comprehension may become difficult.

Luckily, a comprehensive hearing assessment can identify which challenge you face and what can be done to help improve both your hearing and your comprehension. It usually only takes 60 minutes, and you don’t need a referral from your doctor. Request an appointment with a hearing professional today.


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The purpose of this hearing assessment and/or demonstration is for hearing wellness and to determine if the consumer may benefit from using hearing aids, which may include selling and fitting hearing aids. Products demonstrated may differ from products sold. Assessment conclusion is not a medical diagnosis and further testing may be required to diagnose hearing loss. The use of any hearing aid may not fully restore normal hearing and does not prevent future hearing loss. Hearing instruments may not meet the needs of all hearing-impaired individuals. One offer per consumer and offer cannot be combined with any of our promotional offers, coupons or discounts. Offer not available to any consumer who has private or federal health insurance coverage. Other terms may apply, see office for details.

Please note: Complimentary hearing assessment is not valid at the following locations: Anderson Audiology, 3120 S. Rainbow Boulevard, Suite 202, Las Vegas, NV 89146 | COLORADOHearing, a HearingLife Company, 3030 North Circle Drive, Suite 300, Colorado Springs, CO 80909 | COLORADOHearing, a HearingLife Company, 6031 E. Woodmen Road, Suite 300, Colorado Springs, CO 80923 | HearingLife, 5147 North 9th Avenue, Suite 315, Pensacola, FL 32504 | HearingLife, 141 Mack Bayou Loop, Suite 202, Santa Rosa Beach, FL 32459 | Metro Hearing, 13934 N. 59th Avenue #120, Glendale, AZ 85306 | Metro Hearing, 13657 W. McDowell Road #200, Goodyear, AZ 85395 |